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March 11, 2008

SANTA BARBARA HITS THE JACKPOT!

ALLEGIANT AIR ANNOUNCES NEW, NONSTOP AIR SERVICE BETWEEN SANTA BARBARA AND LAS VEGAS:
AIRLINE CELEBRATES WITH INTRODUCTORY $39* FARES

(SANTA BARBARA, Calif.) —Santa Barbara, Calif. residents will soon have a chance to try their luck in fabulous Las Vegas as low-cost airline, Allegiant Air, today announces new, nonstop jet service to Las Vegas from Santa Barbara beginning May 22. As the only nonstop service on full-sized jets to Las Vegas, Allegiant is celebrating by offering fares as low as $39* one-way to the "Capital City of Entertainment."

"We are pleased to bring the Allegiant brand of low-fare, nonstop jet service to the Santa Barbara community," Maurice J. Gallagher, Allegiant Air president & CEO, said. "This is an exciting new addition for our airline and our customers as we launch the only full-size jet service between Santa Barbara and Las Vegas."

The new flights will operate three weekly between Santa Barbara Airport and McCarran International Airport (Las Vegas), with service Tuesday, Thursday and Sunday. Beginning May 22, flights will depart Santa Barbara at 8 p.m. arriving in Las Vegas at 9:15 p.m. Flights leaving Las Vegas will depart at 6:10 p.m. arriving in Santa Barbara at 7:20 p.m. (all flight times are local).

"Santa Barbara Airport is very pleased to have new nonstop jet service to Las Vegas provided by Allegiant Air," said Airport Director Karen Ramsdell. "Allegiant Air is a new low cost carrier at SBA and we are looking forward to a long relationship. Las Vegas is the destination for which we receive the most inquiries from the community."

The carrier will utilize a full-size, 150-seat MD-80 jet aircraft on the route. The airline said its market research and input from local community leaders indicate the Santa Barbara community will welcome the new all-jet flights and low fares to Las Vegas.

Through its Allegiant Vacations program, the company also offers complete air and hotel vacation packages to the city that never sleeps for as low as $114* per person for two-nights, roundtrip (based on double-occupancy, stay at the Vegas Club Hotel & Casino with a Tuesday or Sunday departure only).

Allegiant Vacations offers low-cost packages with more than 50 of Las Vegas’ most exciting hotel properties, including: Wynn Las Vegas, Bellagio, Venetian-Resort-Hotel-Casino, Paris Las Vegas, MGM Grand Hotel & Casino, Mandalay Bay Resort and Casino, Caesars Palace, Palms, Red Rock Casino-Resort-Spa, Golden Nugget Las Vegas, South Point Hotel, Casino & Spa, Four Queens Hotel & Casino, Plaza Hotel and Casino and many more.

Allegiant’s $39* one-way introductory fare is limited, must be purchased by April 5, 2008 and is valid for travel through Aug. 31, 2008. Introductory fares are not available on all flights. After the introductory fare period, regular one-way fares on the route start as low as $49 one-way.

Reservations can be made on the airline’s website at www.allegiantair.com, through the airline’s Reservations and Information Center at 702-505-8888 or through professional travel agents.

About the offer:

*Seats are limited and may not be available on all flights. All fares one-way and are non-refundable. Fares do not include PFC, segment tax or September 11 security fee of up to $10.50 per segment. Travel purchased through Allegiant Air call centers will cost an additional $10.00 per segment. A checked baggage fee will apply per bag, per segment. A segment is defined as one take-off and one landing. Fare rules, routes and schedules are subject to change without notice. Restrictions apply.

About The Company:

Las Vegas based Allegiant Travel Company (NASDAQ: ALGT), focuses on flying travelers in small cities to world-class leisure destinations such as Las Vegas, Los Angeles, Phoenix, Fort Lauderdale, Fla., Orlando, Fla. and Tampa/St. Petersburg, Fla. Through its subsidiary, Allegiant Air, LLC, the Company operates a low-cost, high-efficiency, all-jet passenger airline offering air travel both on a stand-alone basis and bundled with hotel rooms, rental cars and other travel related services.

Contact:

Tyri Squyres | Allegiant Air | Phone: 702-851-7370 | tyri.squyres@allegiantair.com