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March 13, 2008

It's a bird, It's a plane, It's a Blue Man?
BLUE MAN GROUP & ALLEGIANT AIR PARTNERSHIP TAKES OFF

ALLEGIANT FEATURED IN HIT LAS VEGAS SHOW
BEGINS IN-FLIGHT TICKET SALES TO BLUE MAN

(LAS VEGAS) —Las Vegas-based, low-cost airline Allegiant Air, LLC and internationally renowned Blue Man Group kick off a multi-faceted brand partnership today. This unprecedented partnership puts the Allegiant brand in the hit Las Vegas show and offers customers of Allegiant the exclusive opportunity to experience the show VIP style.

"Today is an important day in Allegiant history as we enter into an innovative partnership and launch a program unique within the airline industry," Ponder Harrison, managing director for Allegiant Travel Company, said. "We've long been known for our low-cost air and hotel packages. We view this new relationship as yet another way to offer our customers even greater value in their vacation travel experience. Our customers will not only be able to see a great Las Vegas show, but they will receive a VIP experience only available to guests of Allegiant."

Beginning today, Allegiant customers may purchase tickets to Blue Man Group directly either by booking through the Allegiant website, at select airport locations, through the company's call-center or in-flight. Exclusive to Allegiant customers only, when purchasing tickets to the show through Allegiant guests will receive priority seating, a gift bag valued at more than $50 and an opportunity to meet a Blue Man after the show in the Allegiant Air VIP Lounge

The partnership focuses on communicating the Blue Man Group message to the Allegiant customer at all phases of the experience – from booking the flight to experiencing the Blue Man brand inside the carrier's aircraft on cups, napkins, overhead bins, service carts and on in-flight crew uniforms. The Blue Man Group iconic image will even be featured on the exterior of the Allegiant aircraft.

Likewise, the Allegiant brand has been incorporated into the Blue Man Group Las Vegas show, including the Allegiant logo on the aircraft featured during the show and an official Allegiant sponsored VIP lounge. In addition, the brands will be shared in select advertising campaigns with Blue Man Group featured in Allegiant advertising and Allegiant featured in certain Blue Man Group advertising.

Matt Goldman commented, "Allegiant Air makes it simple and convenient for so many people to fly direct to Las Vegas, and now they are making the process of getting Blue Man tickets easy and accessible for their customers. We appreciate high quality accessibility and are thrilled to partner with such an amazing team."

Reservations for Allegiant's exclusive Blue Man offer can be made during flights to Las Vegas or when purchasing an air or air and hotel package on the airline's website at www.allegiantair.com, through the airline's Reservations and Information Center at 702-505-8888 or through professional travel agents.

About Blue Man Group:

Blue Man Group, which plays nightly to sellout crowds at The Venetian Resort Hotel in Las Vegas, is best known for their wildly popular theatrical shows and concerts which combine music, comedy and multimedia theatrics to produce a totally unique form of entertainment. The blissful party atmosphere created at the live events has become the trademark of a Blue Man Group experience. The company applies its unique creative process to a wide variety of projects, including live theatrical productions located in 8 cities worldwide, the recording of three albums: the GRAMMY nominated Audio, The Complex (which became the musical basis for The Complex Rock Tour), and Live At The Venetian ® — Las Vegas. The Blue Man How To Be A Megastar arena rock concert tour recently visited 150 U.S. cities, as well as cities in Mexico and South America. In spring 2008, the arena rock concert tour continues throughout The United States adding to the roster the release of a DVD/CD combo entitled HOW TO BE A MEGASTAR LIVE! As the company grows, it remains true to its vision of providing exciting experiences in a variety of media, which appeal to a broad range of age groups and cultural backgrounds.

About the company:

Las Vegas based Allegiant Travel Company (NASDAQ: ALGT), is focused on linking travelers in small cities to world-class leisure destinations such as Las Vegas, Nev., Phoenix, Ariz., Fort Lauderdale, Fla., Orlando, Fla. and Tampa/St. Petersburg, Fla. Through its subsidiary, Allegiant Air, the Company operates a low-cost, high-efficiency, all-jet passenger airline offering air travel both on a stand-alone basis and bundled with hotel rooms, rental cars and other travel related services.

CONTACT:
Tyri Squyres
Allegiant Air
Phone: 702-851-7370
Email: tyri.squyres@allegiantair.com