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September 15, 2008 ALLEGIANT AIR TAKES OFF WITH NEW IN-FLIGHT PUBLICATION SUNSEEKER: ALLEGIANT'S GUIDE TO THE BEST PLACES UNDER THE SUN LAS VEGAS – Today, low-cost airline, Allegiant Air, LLC, debuted its new in-flight publication SUNSEEKER: Allegiant’s Guide to the Best Places Under the Sun. The new publication will be unconventional just like the like the low-fare carrier itself. Published in-house by the Las Vegas-based airline, SUNSEEKER will be unique in size at 5.575" x 11" and contain light, fun and entertaining information specific to the destinations the carrier serves. "As a company, we’ve consistently sought ways to do things differently and more cost-effectively," M. Ponder Harrison, Managing Director of Allegiant Travel Company, said. "Our new Sunseeker publication is no exception. This publication will not only be an Allegiant published product, but its format will offer our leisure-focused customers a great resource and value for their travel planning. It also provides our travel partners a unique and captive audience for their message." Focused on taking its customers on vacation to sunny, world-class leisure destinations, the new guide is portable, traveler-friendly and encourages passengers to take a copy with them to enjoy and use on their vacation. Passengers onboard will enjoy editorial content which includes tips for all the best deals, highlights on the best places to visit and even a map of the destination to help guide them along the way. In addition, Allegiant’s innovative in-flight sales program will be featured including food and beverage selections, souvenirs and show ticket offerings. Allegiant debuts the Las Vegas version of SUNSEEKER on its Vegas-bound flights Sept. 15. First quarter 2009, the airline will integrate its other western-based destination with Phoenix-Mesa focused information and advertising. Shortly thereafter, the low-fare carrier will unveil a second, separate version of Sunseeker for its Florida passengers, covering its destination bases in Orlando-Sanford, Tampa Bay (St. Petersburg/Clearwater) and Fort Lauderdale. Allegiant is proud to serve small cities across the U.S. Tens of thousands of passengers board Allegiant’s flights each week and those same passengers will come to rely on the SUNSEEKER Guide for entertainment and information about their favorite destination. All content is relevant to each destination and Allegiant’s unique customer demographic. SUNSEEKER will not only be a valuable resource for its passengers, but for advertisers as well. It provides destination-focused content including hotels, shows, attractions and theme parks. Advertisers will find SUNSEEKER is a new and unique way to reach a captive audience. Advertisers participating in the first Vegas edition of SUNSEEKER include: Las Vegas Hilton, Hooter’s Casino Hotel, Terrible’s Hotel & Casino, Arroyo and Sienna Golf Clubs, Stratosphere Las Vegas Hotel & Casino, The Platters/ Cornell Gunter's Coasters/The Marvelettes, Golden Nugget Las Vegas, Gamblers General Store, Marriage Can be Murder Comedy Dinner Show, South Point Hotel, Casino and Spa and Steve Wyrick. For advertising information or a media kit please contact SM Media Sales at 702-898-9239 or shaun@smmediasales.com or visit www.allegiantair.com/sunseeker. About The Company: Las Vegas based Allegiant Travel Company (NASDAQ: ALGT), focuses on flying travelers in small cities to world-class leisure destinations such as Las Vegas, Los Angeles, Phoenix, Fort Lauderdale, Fla., Orlando, Fla. and Tampa/St. Petersburg, Fla. Through its subsidiary, Allegiant Air, LLC, the Company operates a low-cost, high-efficiency, all-jet passenger airline offering air travel both on a stand-alone basis and bundled with hotel rooms, rental cars and other travel related services. Contact: Tyri Squyres | Allegiant Air | Phone: 702-851-7370 | tyri.squyres@allegiantair.com |
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