March 5, 2009: ALLEGIANT AIR INAUGURATES NONSTOP SERVICE TO THE SOUTHWEST FLORIDA COAST FROM GSP AIRLINE CELEBRATES WITH LIMITED ONE-DAY $29* FARES!

About Allegiant

March 5, 2009

ALLEGIANT AIR INAUGURATES NONSTOP SERVICE TO THE SOUTHWEST FLORIDA COAST FROM GSP

AIRLINE CELEBRATES WITH LIMITED ONE-DAY $29* FARES!

GREER, S.C. – Upstate residents head to the sun and white sand beaches of Florida as Allegiant Air inaugurates the only low-cost, nonstop service to the Southwest Florida Coast from Greenville-Spartanburg, S.C. To celebrate, the airline is offering a special low one-day $29* one-way fare to Charlotte County Airport, located midway between Sarasota and Fort Myers, Fla.

Until midnight March 5, the airline will offer $29* one-way fares on flights to/from Greenville-Spartanburg International Airport to/from Charlotte County Airport. The sale begins at 5 a.m. EST and ends at 11:59 p.m. EST on March 5. To book visit www.allegiantair.com and use promo code FLYNOW. After the $29* one-way fares, one-way fares to Charlotte County Airport will be on sale through March 18 with fares as low as $39**.

"We are extremely pleased to again expand the Allegiant brand of low-fare, nonstop, jet service to Upstate residents," Maurice J. Gallagher Jr., Allegiant Air president & CEO, said. "This is an exciting new addition for our airline and our customers as we launch the only scheduled nonstop service between Greenville-Spartanburg and the Southwest Florida Coast."

The new service operates twice weekly, with service Thursday and Sunday. Flights depart Greenville-Spartanburg International Airport at 2:05 p.m. arriving in Charlotte County Airport at 3:45 p.m. Flights leaving Charlotte County Airport depart at 4:25 p.m. arriving in Greenville-Spartanburg at 6:05 p.m. (all flight times are local.) Allegiant Air began low-cost, nonstop service from Greenville-Spartanburg with flights to Orlando, Fla. Nov. 14, 2006. Flights to the Tampa Bay area began Feb. 13, 2007 and service to Fort Lauderdale, Fla. began Nov. 15, 2007.

The airline commented market research and input from local community leaders indicate the Greenville-Spartanburg communities welcome the new nonstop flights and low fares to the Southwest Florida Coast as an alternative to connecting flights and long drives to other airports. Allegiant will utilize 150-seat, MD-80 series, jet-aircraft on the route.

Catering perfectly to a personal, romantic or family getaway, the Southwest Florida Coast destination features exquisite beach-front dining, exotic wildlife and a wide variety of recreation in the warm, pristine waters of the Gulf of Mexico. Charlotte County Airport is centrally located midway between the white-sand beaches of Fort Myers shore and Sarasota's tropical island communities. Fort Myers is world famous for its shelling, fishing and natural preservation and Sarasota for its islands and street-market styled downtown, saturated with arts and culture. Known for its variety of beautiful settings, Charlotte Harbor has been recognized by Sail Magazine as one of the "10 Greatest Places to sail in the United States," Golf Digest as the "Third Best Place to Live and Play Golf in America" and Money Magazine as the "Best Places to Live in the South."

The Allegiant Vacations division of the company offers low-cost packages with five of the Southwest Florida Coast's most exciting hotel properties. Partner properties include Hyatt Regency Coconut, Hyatt Regency Sarasota, Marco Beach Ocean, Naples Beach Hotel and Pink Shell Beach. Low-cost packages are available to include hotel and car for additional savings.

The $29* sale fares are available for a limited time and must be purchased by March 5, 2009 for travel completed by July 31, 2009. Reservations may be made through the company's website at www.allegiantair.com, the airline's Reservations Center at 702-505-8888 or professional travel agents.

About the $29* offer:
*Allegiant's $29 one-way fares are extremely limited, may not be available on all flights and are non-refundable. Must be purchased between 5 a.m. to 11:59 p.m. EST, March 5, 2009 and compete travel by July 31, 2009. Prices do not include PFC, segment tax or Sept. 11 security fee of up to $10.60 per segment. A segment is one take-off and one landing. A convenience fee of $13.50 per passenger will apply when booked on allegiantair.com. A convenience fee of $13.50 per passenger, plus $10 per segment, will apply when purchased through Allegiant Air call centers. When purchased at time of booking, a fee of $15 for first checked bag and $25 for second checked bag will apply per person, per segment. If purchased at flight check-in, a fee of $25 for the first checked bag and $35 for the second checked bag per person, per segment will apply. In all cases additional higher fees will apply for three or more checked bags. Fare rules, routes and schedules are subject to change without notice. Restrictions apply. Offer not valid on previously purchased tickets.

About the $39** offer:
**Seats are limited. Fares are one-way and not available on all flights. Must be purchased by March 18, 2009 for travel completed by July 31, 2009. Offer not available May 22-25 and July 2-6, 2009. 7-day advance purchase required. Prices do not include PFC, segment tax or Sept. 11 security fee of up to $10.60 per segment. A segment is one take-off and one landing. A convenience fee of $13.50 per passenger will apply when booked on allegiantair.com. A convenience fee of $13.50 per passenger, plus $10 per segment, will apply when purchased through Allegiant Air call center. Purchases made at any Allegiant Air Airport Ticket Office will not incur a convenience or call-center fee. When purchased at time of booking, a fee of $15 for first checked bag and $25 for second checked bag will apply per person, per segment. If purchased at flight check-in, a fee of $25 for the first checked bag and $35 for the second checked bag per person, per segment will apply. In all cases additional higher fees will apply for three or more checked bags. Fare rules, routes and schedules are subject to change without notice. Restrictions apply.

About The Company:

Las Vegas based Allegiant Travel Company (NASDAQ: ALGT), focuses on flying travelers in small cities to world-class leisure destinations such as Las Vegas, Los Angeles, Phoenix, Fort Lauderdale, Fla., Orlando, Fla. and Tampa/St. Petersburg, Fla. Through its subsidiary, Allegiant Air, LLC, the Company operates a low-cost, high-efficiency, all-jet passenger airline offering air travel both on a stand-alone basis and bundled with hotel rooms, rental cars and other travel related services.

Contact:

Tyri Squyres | Allegiant Air | Phone: 702-851-7370 | tyri.squyres@allegiantair.com