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March 12, 2009

ALLEGIANT AIR BRINGS LOW FARES TO THE LOW–PRICE CAPITAL OF AMERICA

ALLEGIANT AIR ROLLS OUT THE RED CARPET FOR NORTHWEST ARKANSAS WITH NONSTOP, LOW–COST FLIGHTS TO LOS ANGELES: AIRLINE CELEBRATES WITH INTRODUCTORY $99* FARES

BENTONVILLE, Ark. – Low–cost airline Allegiant Air, LLC, today announces new, nonstop jet service to Los Angeles from the Northwest Arkansas Regional Airport (XNA) beginning May 22. Home to the headquarters of everyday low prices, Northwest Arkansas will now have a low–fare airline option. The airline is celebrating the sunny new service from by offering fares as low as $99* one–way to the "City of Angels" known for sun, surf, sightseeing and celebrities.

"We are extremely pleased to expand the Allegiant brand of low–fare, nonstop jet service to Northwest Arkansas," Maurice J. Gallagher, Allegiant Air president & CEO, said. "This is an exciting new addition for our airline and our customers as we launch the only low–fare air service and the only nonstop, air service between Northwest Arkansas and Los Angeles."

The new flights will operate two times weekly between XNA and Los Angeles International Airport (LAX) with service Monday and Friday. Flights will depart Northwest Arkansas at 8:05 p.m. arriving in Los Angeles at 9:25 p.m. Flights leaving Los Angeles will depart at 2:25 p.m. arriving in Northwest Arkansas at 7:25 p.m. (all flight times are local).

"On behalf of the Airport Authority Board, I welcome Allegiant to Northwest Arkansas," Stan Green, chairman of the Airport Authority's Board of Directors, said. "For some time, the Board has focused on the importance of attracting a low–cost air carrier to our market, and today we celebrate the initial success of those efforts. I am confident the residents of our region will find this new scheduled charter service to Los Angeles an excellent addition to their travel options. We look forward to a long and successful business partnership with Allegiant for the benefit of the airport and our region."

Located in the heart of sunny Southern California, Los Angeles is just minutes from some of the world's most exciting experiences. From theme parks to world–famous beaches, unsurpassed shopping to the iconic Hollywood Hills, Los Angeles is an escape from reality. Attractions like Disneyland and Universal Studios Hollywood keep the adrenaline pumping, while landmarks such as the Hollywood Walk of Fame and Grauman's Chinese Theater give visitors a taste of Tinsel Town. In addition, the Los Angeles area boasts some of the world's most impressive art collections including the Getty Museum, the Los Angeles County Museum of Art and The Museum of Contemporary Art, Los Angeles.

The Allegiant Vacations division of the company will offer low–cost packages with some of the Los Angeles area's most exciting hotel properties, including: Sheraton Universal Hotel, Westin Bonaventure Hotel & Suites, Hyatt Regency Long Beach, Hyatt Regency Newport Beach, Marina del Ray Marriott and The Westin Los Angeles Airport.

Allegiant's $99* one–way introductory fare is limited, must be purchased by April 1, 2009 and is valid for travel through Sept. 30, 2009. Introductory fares are not available on all flights. After the introductory fare period, regular one–way fares on the route start as low as $119 one–way. Allegiant will utilize 150–seat, MD–80 series, jet–aircraft on the route.

Reservations can be made on the airline's website at www.allegiantair.com, through the airline's Reservations and Information Center at 702–505–8888 or through professional travel agents.

About the offer:

Seats are limited. Fares are one–way and not available on all flights. Must be purchased by April 1, 2009 for travel completed by Sept. 30, 2009. Offer not available May 22–25, 2009 and July 2–6, 2009. Prices do not include PFC, segment tax or Sept. 11 security fee of up to $10.60 per segment. A segment is one take–off and one landing. A convenience fee of $13.50 per passenger will apply when booked on allegiantair.com. When purchased at time of booking, a fee of $15 for first checked bag and $25 for second checked bag will apply per person, per segment. If purchased at flight check–in, a fee of $25 for the first checked bag and $35 for the second checked bag per person, per segment will apply. In all cases additional higher fees will apply for three or more checked bags. Fare rules, routes and schedules are subject to change without notice. Restrictions apply.

About The Company:

Las Vegas based Allegiant Travel Company (NASDAQ: ALGT), focuses on flying travelers in small cities to world-class leisure destinations such as Las Vegas, Los Angeles, Phoenix, Fort Lauderdale, Fla., Orlando, Fla. and Tampa/St. Petersburg, Fla. Through its subsidiary, Allegiant Air, LLC, the Company operates a low-cost, high-efficiency, all-jet passenger airline offering air travel both on a stand-alone basis and bundled with hotel rooms, rental cars and other travel related services.

Contact:

Tyri Squyres | Allegiant Air | Phone: 702-851-7370 | tyri.squyres@allegiantair.com