ALLEGIANT AIR ANNOUNCES NEW NONSTOP SERVICE TO ORLANDO FROM MADISON
Now the Official Airline for Sunshine Offers Nonstop Service to Both Orlando and Las Vegas

(Madison, Wis., March 28, 2005)— Allegiant Air, LLC today announced new, nonstop jet service to the fun and sun of Orlando, Fla. from Madison, Wis. Beginning May 26, the same airline that brought the Madison community low-fare, service to Las Vegas now offers low-cost, nonstop service to Orlando, with introductory fares as low as $59 one-way.

The self-proclaimed “Official Airline for Sunshine” will launch the new scheduled service from the Dane County Regional Airport (Madison) to Sanford International Airport (Orlando) with complete vacation packages including air, hotel and car rental starting as low as $241 for three nights, per person based on double occupancy.

“We are extremely pleased to expand the Allegiant brand of low-fare, nonstop, jet service to Orlando,” Maurice J. Gallagher, Allegiant Air president & CEO, said. “This is an exciting new addition for our airline and our customers as we launch the only scheduled nonstop service between Madison and Orlando.”

The new flights will operate four times weekly, with service Thursday, Friday, Saturday and Sunday. Flights will depart Madison at 10:25 a.m. arriving in Orlando at 2:05 p.m. Flights leaving Orlando will depart at
8:00 a.m. arriving in Madison at 9:50 a.m. (all flight times are local.) Allegiant will utilize full-size, 130-seat MD-87 jet aircraft on the route.

"Today's announcement of Allegiant Air's nonstop flight to Orlando is another major improvement in our Airport's service for citizens," Dane County Executive Kathleen Falk said. "This flight is particularly great for families, especially those hoping to take a break from the cold weather and travel to Disney World, Universal Studios and the rest of Florida."

The airline said that its strong demand from current customers and input from local community leaders indicates that the Madison area will welcome the new nonstop flights and low fares to Orlando as an alternative to connecting flights or long drives to other airports.

"We are delighted that Allegiant has selected Dane County Regional Airport to offer additional nonstop service to Orlando, one of the nation's foremost conference and convention centers,” William White, Chairman of Dane County Regional Airport Commission, remarked. “The opportunity for Dane County businesses to more easily participate in national level conferences can only enhance Dane County's business climate. Thank you Allegiant"

The Allegiant Vacations division of the company will offer low-cost packages with 18 of Orlando’s most exciting hotel properties and three in Daytona Beach. Partner properties include The Swan, The Dolphin, The Hilton in Lake Buena Vista and the Radisson Parkway. Low-cost packages are available to include hotel, car and amusement park tickets for additional savings.

Reservations may be made beginning April 4, 2005 and can be made through the company’s website at www.allegiantair.com, the airline’s Reservations Center at 800-432-3810, or professional travel agents.

Allegiant’s $59 one-way introductory fare must be purchased at www.allegiantair.com by April 20, 2005 and is valid for travel through June 26, 2005. After the introductory fare period, regular fares on the route will range from $94 to $199 each way.

Allegiant's Vacation package introductory fare of $241 must be purchased by April 20, 2005 for travel beginning June 10 and completed by June 26, 2005. After the introductory fare period, regular package prices will start as low as $311.

Disclaimers
All fares are based on round-trip travel and are non-refundable. No advance purchase is required. Fares do not include PFC, segment tax or September 11 security fee of up to $10.20 per segment. Travel purchased at an Allegiant Air ticket counter or through Allegiant Air call centers will cost an additional $4.00 per segment. A segment is defined as one take-off and one landing. Any change in itinerary will result in a $25 per passenger, per segment, service fee plus any applicable fare difference. Seats are limited and fares may not be available on all flights. Fare rules, routes and schedules are subject to change without notice. Restrictions apply.

Package includes: Round Trip airfare on ALLEGIANT AIR between Madison and Orlando Sanford International Airport; three nights at the RODEWAY INN MAINGATE just two miles from WALT DISNEY WORLD; Free daily Continental breakfast; and three days Alamo Economy rental car with automatic transmission, air conditioning and unlimited miles. Prices are per person, based on double occupancy and include all air taxes/fees/surcharges and all hotel taxes. Prices do not include $2.50 + tax nightly resort fee and rental car taxes/fees/surcharges which are extra and paid directly to the property and car rental company.

About the Company

Allegiant Air, LLC is an all-jet, low-fare, low-cost passenger airline dedicated to providing a new way to fly. At Allegiant, all travel is ticketless, all fares are one-way and a Saturday night stay is never required. With a focus on leisure travel, the company emphasizes low-costs, innovation and leisure traffic to world-class destinations – currently Las Vegas, Nev. and Orlando, Fla. The company provides its customers additional value through its Allegiant Vacations division, which maintains significant hotel partnerships in both Las Vegas and Orlando. Allegiant currently provides nonstop scheduled service from 17 U.S. markets to the Las Vegas destination. Beginning May 26, 2005, the airline will begin scheduled service from four U.S. markets to Orlando. In addition to its scheduled service, the airline also operates charter service throughout the U.S., Mexico and Canada. The carrier’s charter customers include Harrah’s Entertainment, Apple Vacations, U.S. Forest Service, collegiate athletic organizations, film production companies and corporations. Allegiant’s fleet includes 12 MD80 series jet aircraft, all fitted with comfortable leather seats and spacious overhead luggage bins. Headquartered in Las Vegas, Nev., Allegiant is a privately owned airline founded in 1997.